California’s Youth-Led Live Beyond Campaign on Adverse Childhood Experiences Shows Early Impact, RAND Study Finds

What You Need to Know:

• Adverse Childhood Experiences (ACEs) are common, as nearly three out of five people have experienced at least one ACE—yet most people have never heard of them.
• In its first ten months, California’s Live Beyond campaign reached an estimated 1.4 million youth and 1.6 million caregivers, raising awareness and encouraging positive coping strategies.
• Compared to pre-campaign levels, ACEs awareness increased by over 50 percent among California parents and caregivers, and more youth and caregivers regularly engage in self-care and stress-reduction activities–behaviors that reduce the impacts of ACEs and promote long-term health.

Read the full press release on the Live Beyond campaign website.