The ACEs and Toxic Stress Campaign
Through the Children & Youth Behavioral Health Initiative, our office was allocated $24M to create a campaign to increase public understanding of Adverse Childhood Experiences (ACEs) and toxic stress. We have the unique opportunity to build a campaign that gives youth and young adults across California the resources and strategies they need to manage toxic stress, heal from adversity, and end cycles of trauma.
Why is this important?
ACEs are very common and are not unique or pervasive among one particular community. Per 2011-2017 data, California adults have experienced:
Exposure to ACEs or other adversity, without the buffering and nurturing care, can lead to the toxic stress response, which if left unaddressed can cause major short-term and long-term health problems for both children and adults. The more ACEs, the greater the chances of toxic stress.
Our Key Audiences
How We’re Engaging Californians
To develop this campaign, we have been holding a series of listening sessions with diverse youth and young adults, parents and caregivers, and community partners across the state, many of whom have been personally impacted by ACEs and toxic stress. We’ve asked them about their awareness and knowledge of ACEs and toxic stress, how they talk about these topics in their community, and what they want to see, feel, and learn from this campaign for it to have a lasting impact.
Our audiences have told us they want this campaign to make them feel hopeful, safe, relieved, deserving, supported, and understood – and ultimately, motivate them to begin their own unique journey towards healing.
RECENT AND UPCOMING PRESENTATIONS
New Report Highlights Youth and Caregiver Insights on ACEs & Toxic Stress
The Listening Sessions Summary Report compiles learnings from seven listening sessions that were held with youth & young adults, and parents/caregivers to inform The Office of the California Surgeon General’s ACEs and Toxic Stress Campaign. Some of the insights included individuals’ knowledge and perceptions of ACEs & toxic stress and creative preferences such as overall look and feel, resources, messaging, etc.
ACEs & Toxic Stress Landscape Report
As one of multiple methods to inform the development of the ACEs Public Awareness Campaign, this research report was developed to collect best practices, learn how Californians are discussing topics related to ACEs and toxic stress and help identify how our campaign can build on existing best practices throughout the state.
Meet Our Subject Matter Experts
Eraka P. Bath
John R. Blosnich
Nadine Burke Harris
Leigh Ann Simmons
Meet our Youth and Young Adult Advisory Council
Christian Jeff Yu Menguito
Elita Jasmine Young
Jada Imani Carter
Josue (Swey) Pineda
Luis Wualdemar Tun Orozco
Nancy Martinez Urieta
Ronaldo (Ronnie) Villeda
Setareh Harsamizadeh Tehrani
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